Planning to sell your used car or motorcycle? Online is the best way to do it. Here is how to nail a quick and successful deal.
It’s just been too long out there with you now and the two of you no longer feel in love, or you just didn’t come to like it in the first place, or maybe you have to leave the country suddenly for good (so sorry you lost it); whatever be the reason, selling your vehicle is quite a demanding task – contacting buyers, pleading with them and often entertaining their really silly demands.
However, thanks to the online world, selling (or buying) used items is no longer that cumbersome. And same applies to vehicles too. With online selling websites like OLX, selling used vehicles has become a piece of cake. You are no longer required to go here and there. All you have to do is sit with your laptop and post an attractive ad, and the buyers will swarm you like bees. It takes a bit of effort and time however, to post a really appealing ad. Here is what you need to do.
Say it all and say it well
Describe it the best you could: be vivid in your description of the vehicle. Put down all the relevant info and salient features that you could think of. Leave no stone unturned – highlight all the positive features of the car; the specs, engine description, service record, mileage, variant details (top model or base or middle).
Don’t just stop at “Like new”, while describing the condition of the car; go ahead and say accident free, original scratch-free paint, single hand driven, and so on. Each of the highlighted aspect will strengthen the vehicle’s appeal in the customer’s mind. Don’t forget to put in your contact no (one which you always attend to), and e-mail id. Those are your knocking doors, where the prospects from the online world would come knocking.
Let the pictures do the talking
Pictures create instant impression, and could really make or break a deal. No amount of words could impress a buyer more than a nicely taken shot of the vehicle. Put detailed high resolution pictures of the vehicle shot from multiple angles — both inside and out, clearly highlighting the vital points and condition of the car. Take some nice close-ups and avoid long shots. Most selling websites allow 8 to 10 pictures.
Be honest
Even if you hide something, which you shouldn’t although (no cheating); at least do not lie. Doing so could put off all the bets. One negative comment on your vehicle ad page, and all your hard work is gone to the dogs.
Say things as they are. If the car is painted say so; if it has some damage or has accident history, come clear about it. Remember it is all about winning the trust. One false claim may lead to cancellation of purchase by the buyer, because he would smell rat in any and everything you say in favour of your wheels.
Also, putting wrong stats like model spec, or mileage, could result in a significant drop in the counter-offer price by the buyer. And no, your excuses that it was just a typo-error won’t work. The buyer is always the king, and you gave him a solid bargaining weapon to exploit against you.
Make an offer they can’t refuse
Be realistic while deciding the price tag — the most crucial part of the deal. Don’t over expect; you should be honest with what you expect. Put yourself in the buyer’s position and think what price you could have agreed upon at best. Consider all the pros and cons of your vehicle and go with a suitable pricing.
Keep the price tag negotiable, and never overprice thinking the customer would definitely bargain, which is true in most cases. If you want to put a raised tag with the intention of later bringing it down during bargaining, it should be done within reasonable limits, else it would turn away potential buyers. They too calculate how much a seller might come down from the asking price, and your overpriced tag could result in them assuming even the final bargained priced to be too much for their budget.
The local lingo advantage
In the GCC countries, translating the content to Arabic also helps big time, particularly in Oman, with many of the buyers, especially from interior regions (which also form the chunk of second-hand car buyers), being unfamiliar with English. Add the translated content and watch your audience increase manifolds.
Good luck handling such customers’ phone calls however, if you don’t understand the local dialect that is. Better schedule the call for a later time somehow, and take help of your local friend in getting over the language barrier, if that be the case.
Good luck with your deal. Count that cash slow though. —[email protected]