Media meeting focuses on internal communication as as pillar of institutional excellence

Muscat: The Ministry of Information, represented by the Government Communication Centre, on Wednesday organised the 24th meeting of communication and media departments in government institutions.

The meeting reviewed strategic projects, events and topics undertaken by the Government Communication Centre in cooperation with government units over the past few months.

The participants engaged in in-depth study of internal communication, strategies for professional activation of this practice in government units and the importance of applying it within each institution. They also reviewed standard measures of internal communication and its impact on raising the level of productivity at work.

The meeting laid emphasis on enhancing the sense of belonging to the institution, exchanging experiences, strengthening ties between employees and leaders and addressing rumours and misleading news targeting their institution.

It also looked into ways of making decisions that accommodate the opinions of all, improving employee satisfaction and augmenting the level of transparency.

The Government Communication Centre showcased successful models of internal communication applied in a number of government units, including the experience of the Media Communication Centre at the Foreign Ministry that was presented by First Secretary Isma Karim Al Balushi.

In her presentation, Isma made an analysis of the work environment at the Foreign Ministry. She spoke about the channels used to activate internal communication and the importance of implementing an organized internal communication plan that targets measurable performance indicators. -ONA