Thursday 19 / September / 2024
Muscat: H.E. The Governor of Musandam made an announcement about the much-anticipated third edition of Musandam Winter (Qitaf Musandam) in an exclusive high-profile event at the W Hotel in Muscat.
The upcoming Musandam Winter season officially kickstarts in November and will continue till April next year. Celebrating the unique beauty and culture of Oman’s northernmost peninsula, this edition of Musandam Winter promises to be bigger and better than ever before, showcasing Musandam’s breathtaking landscape, rich heritage, and a variety of exciting activities. The elite gathering at the W Hotel drew a distinguished audience, with senior officials from various ministries and government organisations in attendance, including ministers, undersecretaries, and business leaders.
The event marked a significant milestone as H.E. the Governor of Musandam, in a landmark moment, signed a series of agreements with multiple organizations and companies, officially kick-starting the preparations for this year’s festival. These partnerships aim to bolster the region’s visibility on both a national and global scale, positioning Musandam as a premier tourist destination.
One of the event's key highlights was the signing of a raft of agreements between H.E., the Governor of Musandam, with some of Oman’s leading entities and companies, namely, Chamber Of Commerce & Industry Musandam Governorate, SME Authority. Oman Football Association, OQ EP, Omran Group, Nama Group, Omantel, Vodafone, Oman Development Bank, Gate 10, MAS Ventures, Hala FM, and Mubashir.
These agreements underscore the critical role that public-private partnerships play in elevating Musandam’s profile as a tourist destination. By partnering with the festival, companies have the opportunity to contribute to promoting Musandam’s tourism potential while also gaining visibility and access to a global audience.
At the W Hotel gathering, H.E. the Governor emphasised the importance of marketing and promotional campaigns to showcase Musandam’s unique offerings. To amplify Musandam’s presence on the global stage, various sponsorship options have been made available for companies interested in supporting the season. The sponsorships for Qitaf Musandam are designed to offer businesses a high return on investment (RoI) while aligning their brands with Musandam’s growing appeal.
The sponsorship tiers- Partner, Champion, Patron, and Ally—provide companies with the flexibility to choose a level of involvement that best suits their goals. Each sponsorship tier offers unique benefits, ranging from brand visibility in global media outlets to exclusive privileges during the festival. Musandam’s officials are confident that with the right partnerships, the festival can become a crucial driver of economic growth in the region.
With growing international interest in Oman as a travel destination, Musandam Winter has the potential to become one of the most significant tourism events in the region. The festival’s global reach is expected to be stronger this year, with media coverage and promotional campaigns planned to showcase Musandam’s beauty and attractions to a worldwide audience.
As the season approaches, there is growing excitement about the possibilities it brings—not just for Musandam but also for the companies and organizations involved. By working together, public and private entities can ensure that Musandam Winter continues to grow in prominence, ultimately positioning Musandam as a must-visit destination for tourists seeking both adventure and tranquillity in one of the most stunning natural settings in the world.
The third edition of Musandam Winter is set to elevate the region to new heights, and the partnerships formed at the W Hotel event will play a crucial role in driving this success. With various sponsorship opportunities, companies have a unique chance to be part of Musandam’s transformation into a leading global tourist destination.
As the festival draws near, the spotlight is firmly on Musandam, and the growth potential is immense.
Musandam’s stunning geography offers endless opportunities for adventure and relaxation. Its jagged fjords and towering mountains provide a thrilling backdrop for hiking, mountain biking, rock climbing, and kayaking. Visitors can also explore the region’s rich marine life through snorkelling and scuba diving in the crystal-clear waters of the Gulf of Oman. But Musandam is more than just a playground for adventure enthusiasts. The region is steeped in history and culture, with ancient forts, traditional villages, and bustling souks offering a glimpse into Oman’s past.
The festival will feature numerous cultural activities, including traditional Omani performances, handicraft exhibitions, and local cuisine, allowing visitors to experience the region’s vibrant heritage.
