Muscat: On Wednesday, 11th December 2024, Oman witnessed a transformative night in the marketing and creative industry - the inaugural TOMI Awards.
Held at the breathtaking outdoor gardens of Crowne Plaza, Qurum, the TOMI Awards 2024 celebrated the brilliance, passion, and imagination that have shaped Oman’s creative sector. With an audience of industry leaders, creative innovators, and marketers in attendance, the event honoured excellence across the field. It was not just a celebration, but a powerful movement - an invitation for
marketers, creatives, and visionaries to continue pushing boundaries and redefining the industry.
Award Categories
This year, the TOMI Awards featured 25 diverse categories, each recognising exceptional achievements in marketing and creativity. Ten outstanding agencies were also honoured with the Marketing Excellence Awards for their unmatched innovation, strategic vision, and lasting impact.
Here are the categories that received the spotlight:
1. Best Print Advertising
2. Best Explainer Video
3. Best PR Campaign
4. Best Event Design
5. Best Event Activity
6. Best Content Marketing Video
7. Best On-Ground Activation
8. Best Brand Identity (Logo) - Static
9. Best Brand Identity (Logo)- Video
10. Best CSR Campaign
11. Best Video Advertising
12. Best Digital Advertising Static
13. Best Digital Advertising Video
14. Best Digital Advertising Automotive Video
15. Best Out-of-Home Advertising (Static)
16. Best Digital Out-of-Home Advertising
17. Best Influencer Marketing
18. Best Website
19. Best Live Brand Experience
20. Best Event Launch Video
21. Best Green Campaign Video
22. Best Marketing Video Concept
23. Best Advertising Campaign - TOMI Choice
24. Best Entertainment Company
25. Fastest Growing Omani Brand 2024
The Marketing Excellence
Awards honoured the incredible marketing and advertising agencies that are the true masterminds behind Oman’s most remarkable campaigns. These awards celebrated the brilliance, creativity, and hard work of the teams who transformed ideas into impactful stories that captivated audiences.
An Evening of Entertainment & Celebration
The evening came alive with vibrant entertainment, captivating guests with a lively atmosphere brimming with energy, excitement, and camaraderie. Highlights included a jaw-dropping fire show that left the audience in awe, live music performances that set the perfect vibe, and a caricature artist who captured the funniest and most memorable moments of the evening. Creativity took centre stage throughout, ensuring the fun never stopped. It was an unforgettable night where entertainment and artistry seamlessly blended to create lasting memories.