South Al Batinah emerges as premier tourism destination through heritage development

Oman Sunday 19/October/2025 16:49 PM
By: ONA
South Al Batinah emerges as premier tourism destination through heritage development

Barka: South Al Batinah Governorate has demonstrated significant growth in its tourism infrastructure, with licensed tourism establishments reaching 274 by September 2025, comprising hotels, heritage lodges, and eco-friendly accommodations. The region has also seen expansion in its travel sector, with 148 registered travel agencies and tour operators currently active.

The Directorate of Heritage and Tourism has been instrumental in developing the governorate's tourism potential through strategic preservation and promotion initiatives. Comprehensive restoration efforts have focused on maintaining historical structures, with 495 heritage sites now documented across the governorate. Current restoration projects include the prominent A’Rustaq Fort and Al Kasfah Tower, while promotional campaigns have enhanced the governorate's visibility alongside cultural forums and heritage events.

Visitor statistics reflect growing interest in the governorate's historical attractions, with forts and castles attracting 48,575 visitors by June 2025. The Wilayat of A’Rustaq leads in heritage assets with 250 documented sites (50.5% of the governorate's total), followed by the Wilayat of Nakhal (93 sites), the Wilayat of Al Awabi (63 sites), and Wilayat of Wadi Al Maawil (49 sites). Significant archaeological sites include the Al Taykhah location in A’Rustaq, dating to the Umm an-Nar civilization, alongside other historically important areas across multiple wilayats.

Investment patterns show concentrated development in tourism infrastructure, particularly in the Wilayat of Barka, which hosts 197 establishments (72% of the governorate's total). The Wilayat of Al Mussanah follows with 41 establishments, while the Wilayat of A’Rustaq maintains 30 tourism facilities. The remaining wilayats collectively account for 2% of tourism establishments, indicating potential areas for future development in the growing tourism sector.