Thursday 13 / November / 2025
Al Jabal Al Akhdar: The Small and Medium Enterprises Development Authority "Riyada" inaugurated the Omani Handicrafts House outlet in the Wilayat of Al Jabal Al Akhdar, Al Dakhiliyah Governorate. This initiative aims to bolster the marketing and promotional capabilities of entrepreneurs and artisans for their products and services.
The Omani Handicrafts House functions as a specialised marketing venue showcasing contemporary products from small and medium enterprises alongside traditional artisan crafts. The outlet is complemented by a dedicated digital platform, enabling expanded participation from enterprises seeking to display their merchandise. This comprehensive approach provides crucial support, empowerment, and logistical facilitation to maximise market reach and consumer accessibility.
Specializing in the exhibition, marketing, and sale of modern artisan products from small and medium enterprises, the outlet serves as a strategic channel for these businesses to access both domestic and international markets. Furthermore, it reinforces Riyada's digital transformation objectives by delivering advanced promotional services and tools that enhance the visibility of enterprise products across local digital platforms.
The outlet specifically targets small and medium enterprises and artisans engaged in diverse sectors including traditional handicrafts, handmade artifacts, cosmetic products, perfumery, incense, fashion apparel, and jewellery items.
