Oman to host Conde Nast International conference

Muscat: Condé Nast International will host a luxury conference in Oman next Spring, it has been announced.
Omran, Oman’s master developer for tourism and investment, said that it is a prestigious first for Oman.
The luxury brands conference will take place at the Shangri-La Barr Al Jissah Resort and Spa on April 5 and 6, and will be held under the title of ‘Mindful Luxury: navigating the new silk routes’. Omran’s Mina Al Sultan Qaboos Waterfront development joins Oman Air and Place Vendome as lead partners for the event.
Inaugurated in 2015 in Florence, the conference has grown into the most significant event for the luxury and fashion industries, exploring different themes and concepts within the luxury space. The concept for the 2016 edition was the ‘Future of Luxury’, and held in Seoul, South Korea, the theme reflected important facets of Korean society including a focus on technology’s role in the luxury sector.
The conference draws on the collective influence of Condé Nast International’s publications, and the vision and knowledge of the world’s most renowned fashion journalists, said Suzy Menkes, International Vogue Editor. Menkes said Oman was chosen as the destination for 2017 due to its position at the nexus of global trade, offering a unique perspective that encompasses India to the Far East, Europe to Arabia.
James Wilson, CEO of Omran, said that Oman is a destination synonymous with rich heritage, robust cultural roots and a strong sense of identity, and this was a source of inspiration when Condé Nast looked to find the next host destination for its International Luxury Conference.
“Condé Nast is seen as a bastian of luxury, fashion and travel so the decision to host the third edition of the conference in Oman is one that’s synergistic with Oman’s unique lifestyle and travel offering, making this collaboration very exciting,” he added.
Wilson added that this is a great forum that brings together some of the world’s most renowned lifestyle, fashion and travel brands and it’s a perfect platform to showcase the Sultanate’s authentic cultural diversity in fashion and lifestyle.
Fuad Musafir, Events Director at Omran, said that the third Condé Nast International Luxury Conference will retrace the passage of the Silk Routes and also look beyond the immediate region to the wider, international luxury world.
“Oman is the perfect place in which to discuss how new wealth and untapped markets are the next great source of growth for the luxury industry in the 21st Century. We’re excited to support Condé Nast as it looks to build upon the successes of the previous conferences, and we are pleased to offer a unique destination perfectly suited for international business and creative leaders."