Saturday 30 / August / 2025
Muscat: The Public Establishment for Industrial Estates (Madayn) implemented an integrated marketing plan during the first half of 2025 to enhance its presence locally and internationally, attract foreign investments, localise national capital in industrial cities, encourage Omani exports, and establish export industries in the Sultanate.
Khalid bin Sulaiman Al Salhi, Director General of Marketing and Commercial Affairs at Madayn, said that since assuming the chairmanship of the supervisory team for promoting Omani products (OPEX) in January this year, which includes Madayn, the Ministry of Commerce, Industry and Investment Promotion, the Oman Chamber of Commerce and Industry, and the Authority for Small and Medium Enterprises Development, the Corporation has implemented 10 major events, including organising and participating in six international exhibitions, two local exhibitions, and two internal events.
He explained that these participations aimed to introduce stakeholders to the potential of Omani industries and the competitive advantages of the industrial cities, in addition to supporting local investors in accessing new markets and expanding the network of relationships with regional and international partners.
Represented by the Directorate General of Marketing and Commercial Affairs, Madayn participated in the Gulf Food Exhibition “Gulfood 2025”, the Baghdad International Fair, the Algiers International Fair, the Saudi Food Show in Riyadh, the Iran Expo in Tehran, and the Mobile World Summit (Shanghai).
He added that the marketing team at Madayn, through these participations and bilateral meetings, was able to attract and localise nine projects in a number of industrial cities, with a total investment volume exceeding OMR13 million on a total area of up to 60,000 square metres, in the sectors of food industries, plastics, marble, industrial detergents, and warning and anti-theft systems. This has had a positive impact on strengthening the corporate identity and attracting new investments.
He explained that participation in external economic events represents an added value in order to double Omani exports and attract quality investments and localise them in industrial cities.
Initial indicators indicate the success of Omani companies and factories participating under the Sultanate of Oman’s pavilion at the Gulfood 2025 exhibition, held last February in Dubai, United Arab Emirates, in signing 115 contracts and commercial deals worth more than half a million Omani rials.
He pointed out that the Directorate General of Marketing and Commercial Affairs at Madayn completed 15 marketing and investment projects during the first half of 2025, most notably the OPEX Events Plan for the upcoming period and its approval.
A comprehensive plan was prepared in coordination with relevant authorities, including the identification of external events, target markets, and participation mechanisms. A comprehensive study was also conducted to establish an integrated research and development center at Knowledge Oasis Muscat (KOM).
The study aims to stimulate industrial research and innovation to support national priority sectors, contribute to attracting foreign investments by providing an advanced research and development environment, and enhance the utilization of university outputs by transforming research into practical solutions.
The projects also included a competitive study project for “Madayn” in the medical industries sector, through a comprehensive analysis of “Madayn’ competitive position in the medical industries market, regionally and internationally, identifying potential investment opportunities and challenges in this sector, in addition to implementing a project to develop an investor journey map, which aims to improve the investor experience from the inquiry stage to the start of operations, while simplifying procedures and providing a clear path.
He explained that the implementation of the “Madayn” marketing strategy project aims to develop a comprehensive strategy to enhance the promotion of industrial cities and increase investment attraction, adding that there are plans for digital and field promotion and identifying target markets.
