Sunday 16 / November / 2025
Muscat: The Ministry of Heritage and Tourism held a workshop today in Muscat titled "Prospects of the Tourism Sector in the Sultanate of Oman", as part of the "Marhaba Oman" event dedicated to European tourism markets.
The targeted markets include Denmark, Sweden, Norway, Finland, Russia, and Belarus, within the framework of the Ministry’s tourism promotion plans for 2025.
The workshop addressed the targeted tourism markets and future opportunities for the tourism sector, with the goal of hosting approximately 70 tourism companies from these markets. This aims to strengthen communication and relations between local tourism sector partners and their international counterparts, and to promote Omani tourism products, experiences, and hotels, thereby contributing to increasing the flow of tourist traffic to Oman.
The program includes touristic excursions to key sites across various governorates of the Sultanate of Oman, along with a training program on Omani tourism products, and business meetings with local tourism sector partners.
The program begins with introductory visits to a number of tourist sites in the Governorates of Musandam, A’Dakhiliyah, South and North A'Sharqiyah, Muscat, and Dhofar. This allows participants to learn about the cultural and heritage components and the authentic experiences that the Sultanate of Oman abounds in. It also offers the chance to experience handicraft products and local heritage that reflect the richness and diversity of the Omani identity, in addition to holding joint workshops and sessions that contribute to exchanging expertise and enhancing cooperation among peers.
