Tuesday 23 / December / 2025
Muscat: In today’s Oman, creativity hums as loudly as construction cranes. A new generation of storytellers is emerging - dreamers who blend art, culture, and technology to define the nation’s modern identity.
At the forefront of this movement stands The Ultimate AV Production, a Muscat-based pioneer in AV rental & production company, transforming how audiences experience live events.
With its seamless blend of technical mastery, artistic flair, and cultural pride, the company is shaping the visual and emotional language of modern Oman.
For Joby Philip, Managing Partner, it all began with music - an early fascination with rhythm and the shared energy of performance.
What started as a passion with just two PA systems soon became a mission: to connect people through experiences that move both the senses and the spirit. With over a decade of its presence, The Ultimate AV Production today stands as one of the leading and most trusted AV production houses in the country.
Known for its innovative technology, dependable performance, and global standards of excellence, the company is now in
the process of attaining ISO certification, further strengthening its commitment to quality and professionalism.
The company has been the first in the region to own JBL’s flagship VTX line array system, a world-class setup engineered for powerful, precise sound in large-scale events and festivals. This investment underscores their commitment to delivering superior audio quality for every type of event - from grand national celebrations to intimate cultural performances.
Equally impressive is the company’s latest Pixel 1.9 LED screen, offering ultra-fine resolution that delivers crystal-clear visuals even at close viewing distances.
Designed for both indoor and outdoor applications, these high-definition LED panels ensure stunning clarity, color accuracy, and seamless integration for corporate events, conferences, and immersive brand showcases.
“As an Omani company, our strength lies in understanding our people and our culture,” says Saud Ali Nasser Al Busaidi, Board Member.
“We take pride in being locally rooted yet globally capable. Every client - whether corporate, government, or private - has a different story to tell, and we customize our solutions to match their theme, vision, and budget. Our goal is simple: to create experiences that feel personal, purposeful, and proudly Omani.”
From transparent OLED interactive displays and intelligent motion lighting to dynamic sound and kinetic stage design, every element is crafted to immerse audiences in a unified sensory experience. Beyond light and sound, the company also excels in fabrication and scenic design - building custom stages, LED tunnels, and modular structures that transform venues into visual spectacles rooted in Omani character and global style.
“Our philosophy is simple - combine creativity with reliability,” says Joby Philip. “Technology gives us power, but creativity gives it meaning.”
Behind every production stand Team Ultimate - a collective of engineers, designers, and visual artists whose precision and passion define the company’s success.
For the past 10 years, Anish Jose, Head of Operations, has been playing a pivotal role in ensuring every project runs seamlessly from planning to execution, while Jafar Sadique, HOD-AV, in-charge of maintaining the company’s benchmark of technical excellence across all productions.
As Oman advances its Vision 2040, The Ultimate AV Production’s journey mirrors the nation’s drive to nurture a vibrant creative economy. By investing in local talent, pioneering new technologies, and delivering world-class experiences, it is helping position Oman as a regional hub for innovation and artistic excellence.
As part of its regional growth, the company has also opened a new location in Dubai, ensuring expanded capabilities while maintaining uninterrupted, dedicated service to all clients in Oman.
From humble beginnings to national prominence, The Ultimate AV Production continues to elevate how Oman celebrates – through Innovation, Precision, and Impact - proving that when passion meets purpose, even fleeting moments can become timeless.
